Terms of Service

Last updated January 20, 2024

The following terms of service (“Terms” or “Terms of Service”) govern the relationship between the User and BestSelfApp LLC, incorporated in New Jersey with registered address 171 S. Harrison St, Princeton, NJ 08540 (“BestSelfApp” or “we”).

The Terms act as an agreement between the parties and relate to the mobile applications licensed to the User. The mobile applications consist of the apps owned by BestSelfApp at any given time, subject to change through commercial dealing, as provided by the developer profiles in 11.1 (“the Apps”).


The User should read the Terms carefully, they contain important information regarding rights, limitations such as the waiver of withdrawal, disclaimed warranties, liability limitation, termination, term updates, as well as dispute resolution and applicable law. The Terms of Service should be read in conjunction with the Privacy Policy, together they form the contract that exists between the User and BestSelfApp.

1. Licenses and Subscriptions

1.1 BestSelfApp offers Non-subscription and Subscription licenses for mobile applications to a prospective licensee (“Non-subscription app licensee” and “Subscription app licensee”, collectively “App licensee” or “User”). We do not sell the Apps and ownership is retained by BestSelfApp at all times.

1.2 Upon downloading one of the Apps, the User by default becomes a Non-subscription app licensee. They remain so unless and until the:

(a) License is terminated; or the

(b) License is upgraded by a subscription or one-time purchase for the App

1.3 Subscription app licensees, depending on the app and the choice of payment plans, may pay through subscriptions, including but not limited to monthly and annual terms; and through making one-time purchases.

1.4 Subscriptions for the App may be made directly through the app, subject to change. Up to date information on prices and promotional offers will be provided prior to purchase.

1.5 Subscriptions will automatically renew at the end of the term and can be managed through the subscription management settings on their mobile phone, subject to the Apple App Store or Google Play’s terms.

1.6 Subscriptions for the Apps may include increased functionality and additional features.

1.7 Information about content, features or services will be included in the description on the Apple or Google Play Store, in-app prior to a purchase and on the Growth Bundle website or other website controlled by BestSelfApp.

1.8 Purchases are final, BestSelfApp will not provide refunds. By proceeding with the purchase and agreeing to the Terms, the App licensee consents to immediate performance of the contract and waives their right to withdrawal. Purchases made through the Apple or Google Play Store are subject to the Apple or Google Play payment policy. The applicable policy should be considered prior to purchase.

2. App Updates

2.1 Notwithstanding examples in 1.6, it is subject to BestSelfApp’s sole discretion to change, add, modify or remove any content, features or services (“App Updates”). Reasons for doing so may include:

(a) Minor technical adjustments;

(b) Legal Compliance; or

(c) Enhancing Experience, by:

(i) Adding material;

(ii) Removing unpopular material;

(iii) Improving design; or

(iv) Adapting to User behavior.

2.2 Upon installing an app, the User becomes a licensee of the most recent version “as available” at this time and all content, features or services shall be provided “as available”.

2.3. App Updates can be installed manually or by pre-selecting automatic updates.

2.4 The decision to install App Updates is at the User’s discretion. BestSelfApp endeavors to continue support for older versions provided it is deemed necessary and reasonable.

2.5 In the event the User does not wish to install App Updates or retain an older version, they may terminate their license.

3. Intellectual Property

3.1 The App licensee agrees and acknowledges that the information, content, prompts, logos, trademarks, graphics, animations, icons, text, fonts, sounds, audio,images, video, source code and the so called ‘look and feel’ of the Apps (“the Materials”) belong to BestSelfApp and its third party licensors.

3.2 Notwithstanding, the limited license granted hereafter, BestSelfApp and its third party licensors retain sole ownership rights, title, interest and intellectual property of the Materials. The Materials may be protected by copyright, as well as trademark, database and other intellectual property rights.

3.3 In the event of infringement, BestSelfApp’s third party licensors have the right to directly enforce their rights against the User.

3.4 Subject to 2.3, 4.1 – 4.3, 5.4, 12.1 and the termination provisions in 13, and subject to the features of an app, along with BestSelfApp’s discretion to change the features, we hereby grant a limited, non-exclusive, revocable license to the:

(a) Non-subscription app licensee to download and use free features, back up, synchronize and export data (if provided); and share data with Apple Health.

(b) Subscription app licensee to download and use free features, use subscription features, back up, synchronize and export data; and share data with Apple Health.

3.5 If the User has become a Subscription app licensee pursuant to 1.2(b)(i), the licensed actions in 3.4(b) are strictly limited to the specific app or apps they have subscribed to or otherwise purchased.

3.6 If the User has become a Subscription app licensee pursuant to 1.2(b)(ii), the licensed actions in 3.4(b) are strictly limited to the apps included in that bundle.

4. Restrictions of Use

4.1 In the absence of a license obtained from BestSelfApp explicitly stating otherwise, the App licensee shall not:

(a) Sub-license, assign or transfer any right granted under the license;

(b) Modify or create any derivative works;

(c) Distribute the apps or any modification or derivative work;

(d) Publicly perform or publicly display any content or material;

(e) Sell, commercially use or otherwise exploit the code, content, data or material.

4.2 The App licensee shall not reverse engineer, decompile or disassemble the Apps and the software contained therein.

4.3 In the event passwords or login credentials are required, the App licensee shall not share them with third parties or otherwise provide access. They are responsible for ensuring confidentiality and should contact BestSelfApp if compromised.

4.4 BestSelfApp has sole discretion to terminate or suspend the license if the above restrictions are carried out.

4.5 We may be entitled to redress, as set out in Section 10, and along with third party licensors can enforce intellectual property rights in the event of infringement.

5. User-generated Content

5.1 Whilst using the Apps, we require the App licensee to upload certain content. Such content,

among other things, may include text, photos, indications of events, activities, feelings and responses, spending categories and the combination of such with icons provided the originality threshold is met (“User-generated Content”).

5.2 By doing so, and without prejudice to the Privacy Policy, the User grants BestSelfApp a perpetual, worldwide, transferable, sub-licensable, royalty-free license to use, store, display, copy, edit, adapt, reproduce, modify, publish and distribute the content.

5.3 User-generated content may be used by BestSelfApp in developing new material. The User hereby acknowledges that this may result in a commercial benefit for BestSelfApp and that as a User they have no right to an income, shared benefit or any other consideration.

5.4 Upon submitting content, the User represents and warrants the absence of:

(a) Third-party intellectual property infringement;

(b) Third-party data protection or privacy infringement;

(c) Viruses or other harmful data;

(d) Material that is offensive, hateful or otherwise reprehensible, invasive of privacy, abusive,

threatening, harassing, provocative, pornographic, indecent, unlawful, libelous, defamatory,

fraudulent or otherwise objectionable.

5.5 BestSelfApp retains the right to remove any content that does not comply with 5.4 and is entitled to terminate or suspend the license.

5.6 If a user does not comply with 5.4, we may be entitled to redress as set out in Section 10.

5.7 The User acknowledges and accepts that they will indemnify BestSelfApp for loss or damage suffered if such non-compliance results in third party action against BestSelfApp.

6. Warranties

6.1 The User represents and warrants compliance with 5.4 in relation to User-generated Content.

6.2 In compliance with U.S. consumer protection laws, BestSelfApp represents and warrants that the services provided will meet a basic level of quality and performance:

(a) Conformity to Descriptions and Representations: The services provided by BestSelfApp will conform to the descriptions and representations made within the app and in our promotional materials.

(b) Fitness for a Particular Purpose: The services are fit for the purposes for which such services of a similar nature are typically used. This includes functionality, performance, and quality consistent with other digital services in the self-improvement and wellness category.

(c) Merchantability: BestSelfApp warrants that the services provided will be of a level of quality that would be reasonable to expect from a similar digital service, considering the nature of the service and any claims made by BestSelfApp.

7. Disclaimers

7.1 BestSelfApp makes no representation or warranty, express or implied, regarding fitness for a particular purpose or merchantability. This is without prejudice to the aforementioned objective conformity requirements in 6.2(b).

7.2 Except for complying with the objective conformity requirement for continuity, BestSelfApp makes no further representations or warranties, express or implied, that errors, interruptions, failures or delays will not occur during use.

7.3 We make no representation or warranty, express or implied, that the Apps are free of malware, viruses or other harmful components. Moreover, no implied warranties arise from course of dealing, course of performance or usage of trade.

7.4 No representation or warranty is made regarding non-infringement of intellectual property and BestSelfApp has no obligation to defend or indemnify the User against claims regarding the same.

7.5 No warranties exist for modifications, derivative works or other unauthorized usage.

7.6 BestSelfApp provides no warranties, express or implied, regarding any third party platform we use or the User’s mobile device and operating system. We will not be liable for failure of these platforms, devices or operating systems to function as expected or intended.

7.7 We strive to help the User improve their health, productivity and the management of time and habits. However, BestSelfApp makes no representation or warranty, express or implied, that such improvements will occur. Results vary per person and per usage, reliance is at the User’s own risk.

7.8 BestSelfApp retains the sole discretion to carry out App Updates. No representation or warranty is made, express or implied, regarding continued existence of content, features or services. The User acknowledges and accepts those specifically mentioned in 1.6, along with categories of such, are subject to the aforementioned discretion. Some categories mentioned may no longer be provided or may be provided in the future. Reliance should not be placed on 1.6 to predict future content, features or services and BestSelfApp makes no such warranty. Despite endeavors to continue support for older versions, as mentioned in 2.3, this is expressly qualified by what is deemed necessary and reasonable, no warranty exists that support will continue indefinitely or at all. BestSelfApp does not represent or warrant all the Apps will be available for both Android and iOS operating systems.

7.9 No representation or warranty is made, express or implied, that hyperlinked information referenced in the Terms of Service or Privacy Policy, provided by third party sources, is accurate or correct. Reliance is at the risk of the User and BestSelfApp will not be responsible or liable for any loss or damage suffered pursuant to such reliance. We advise Users to be cautious when consulting non-official sources.

8. Health Disclaimer

8.1 The Apps should not be viewed as a substitute for therapy or other psychological or psychiatric treatment, nor should they be considered a substitute for a diagnosis or medical advice. No such representation or warranty is made and the App licensee should not delay in obtaining such intervention as a result of usage.

8.2 Notwithstanding the scientific research on journaling, BestSelfApp makes no representation or warranty that the User’s mental health will improve. Reliance on the Apps and the information they contain is strictly at the User’s risk. If the App licensee has been diagnosed with a psychiatric condition they may wish to speak to their medical practitioner before use.

8.3 BestSelfApp makes no representation or warranty that the Apps will prevent, cure or treat diseases, disorders or conditions, including those related to cognition and the brain, but not limited to such.

8.4 BestSelfApp does not claim that any of its applications are classified as Medical Devices under U.S. Food and Drug Administration (FDA) regulations, nor should they be regarded as such by the user. Similar to the European Medicines Agency (EMA) standards, our apps are not designed or intended to be used for medical diagnosis, treatment, or as a substitute for professional medical advice.

8.5 BestSelfApp has designed the Apps for general information purposes only. We make no representation or warranty regarding accuracy, completeness, suitability and safety. The User assumes full responsibility and BestSelfApp is not liable for any consequences resulting from reliance.

8.6 The Apps should not be viewed as a substitute for addiction or rehabilitation programmes. Some of the Apps are designed to increase productivity and help manage habits. Although the User may find them helpful in overcoming addictions, BestSelfApp makes no representation or warranty that they are fit for this purpose. The App licensee should not delay in obtaining such intervention as a result of usage.

9. Liability Limitation

9.1 Subject to 9.2 – 9.4, BestSelfApp, along with its employees, contractors, partners or affiliates are not liable for indirect, special and consequential damages. Among other things, no liability will arise from loss of data, loss of property, damage to property, loss of profits and loss of business.

9.2 If the loss or damage arises from the negligence of BestSelfApp or its employees, contractors, partners or affiliates, the limitation of liability in 9.1 will still apply. However, the limitation will not apply in the event of gross negligence.

9.3 The limitation of liability in 9.1 does not apply in the event of death or personal injury to the consumer, or if fraudulent misrepresentation is found on BestSelfApp’s part.

9.4 If a User relies on the information contained in the Apps beyond the intended purpose of general information, they do so at their own risk. BestSelfApp will not be liable for any consequences resulting from such reliance.

9.4 The reference to property damage in 9.1 is without prejudice to liability arising from incorrect integration of the digital service.

9.5 In the event BestSelfApp can no longer provide support, or it is deemed unnecessary and unreasonable to continue supporting older versions of the Apps, no liability will arise for any claimed loss or damage. If this occurs, Users may install the latest App Update or terminate the license.

10. Dispute Resolution

10.1 If a user has any concerns or issues with BestSelfApp, they are encouraged to contact us at hello@bestselfapp.xyz to seek a resolution.

10.2 For any dispute arising from or related to the Terms of Service or the use of BestSelfApp:

Such disputes will be resolved through binding arbitration in accordance with the rules of the American Arbitration Association (AAA).  The arbitration will occur in New Jersey, United States, and will be conducted in English.  The arbitration will be conducted by a single arbitrator mutually agreed upon by both parties or appointed in accordance with the AAA rules.  The decision of the arbitrator will be final and binding on both parties.

10.3 This arbitration agreement does not preclude either party from seeking action by federal, state, or local government agencies. Parties can still seek relief from a court for copyright infringement or other intellectual property rights.

10.4 The laws of New Jersey, United States will govern these Terms and any dispute that might arise between the user and BestSelfApp.

10.5 If any part of this arbitration agreement is deemed unenforceable, the remaining portions shall remain in effect.

11. Device Requirements

11.1. Prospective Users should consult the BestSelfApp and BestSelfApp X developer pages on the Apple Store and the BestSelfApp developer page on the Google Play Store, to discover which apps are available for a device.

11.2 Information regarding compatibility with a specific device and operating system version can be found on the Google Play / Apple Store description page of the specific app.

11.3 Notwithstanding any explicit or implicit reference to mobile phones, nothing in the Terms shall exclude other devices or means used to sign up to or access the Apps with. This includes any potential future compatible devices or access means.

12. Payment

12.1 In the event of payment default, a Subscription app licensee may have their license suspended or terminated.

12.2 Upon canceling a subscription, the Subscription app licensee will revert to Non-subscriber status on the date the canceled subscription was due to renew. For all intents and purposes, they are a Non-subscription app licensee thereafter.

13. Termination and Survival

13.1 To terminate a Non-subscription license, the Non-subscription app licensee should stop using the app(s), delete it from their device and, if applicable, delete the associated user account.

13.2 To terminate a Subscription license, the Subscription app licensee should cancel their subscription and either:

(a) Convert to a Non-subscription license, which will occur on the date the canceled

subscription was due to renew; or

(b) Terminate the license entirely, and accordingly stop using the app(s), delete it from their

device and, if applicable, delete the associated user account.

13.3 BestSelfApp may terminate a license immediately, and without prior notice, if the conduct of a User triggers a termination ground, namely 4.4, 5.5 and 12.1.

13.4 BestSelfApp reserves the right, alongside instances referred to in 13.3, to terminate licenses if a decision is made to discontinue an app, provided reasonable notice is provided.

13.5 Notwithstanding termination and irrespective of the reason or party responsible, the relevant clauses will survive termination and remain applicable.

14. Updating Terms

14.1 BestSelfApp reserves the right to change and update the Terms at any time. Reasons for such updates may include:

(a) Compliance with law;

(b) Compliance with industry best practice;

(c) Strengthening Consumer Protection;

(d) Changes to content, features or services;

(e) Changes to service delivery;

(f) Changes to subscription, payment or licensing;

(g) Changes to commercial practice.

14.2 BestSelfApp will take reasonable measures to provide the new Terms in advance if material changes are made. These measures allow the User to consider whether they want to continue use once effective. The reasonable measures may involve notifications through emails or in-app banners.

14.3 If the measures mentioned in 14.2 are taken, BestSelfApp may provide a means for the User to communicate they do not accept the updated Terms.

14.4 Without prejudice to 14.3, by continuing to use the Apps after the effective date, the App licensee accepts the changes. If the User does not accept the updates, they should terminate their license.

14.5 Notwithstanding 14.2, the App licensee has ultimate responsibility for ensuring they are aware of any changes to the Terms. It is recommended they habitually check the Terms for updates. For ease of reference, the date of last update will be provided at the top.

14.6 The effective date, depending on whether provided in advance, shall be the:

(a) Date set by prior notice; or

(b) Date of Publication.